UX Research Case Studies
“Simplicity is the ultimate form of sophistication.” – Leonardo da Vinci
“We don't see things as they are, we see them as we are.” – Anais Nin
"A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools." – Douglas Adams
Previous Clients
Qualitative Research
As a mixed methods researcher with expertise in both qualitative and quantitative methodologies, I have always appreciated the deep dive into qualitative research.
Abilify, made by Japan-based Otsuka Pharmaceutical, is the brand-name version of aripiprazole, an antipsychotic drug used for treating schizophrenia, bipolar disorder and as an add-on treatment for depression in adults. Motivate Design was tasked with rebranding and testing a messaging system between health care professionals and their patients.
TrueTear is a medical device that provides temporary relief for dry eyes through tear duct stimulation. Motivate Design was tasked with investigating the needs, habits, actions, and concerns of post-menopausal women experiencing dry eyes, to identify opportunity areas for the TrueTear product.
Exploratory research at the Citi Consumer Innovation Lab, understanding P2P lending apps and spending patterns, and testing a new keyboard payment feature.
Intern Project with startup company Farmigo
Student Design Work
Because I have had over a decade of research background, design work is not my forte. For examples of my student design work, click here.